How Retailers Are Strategizing To Reduce Holiday Returns

Retailers are bracing for the biggest shopping days of the year, and the bulk of returns that inevitably follows. This year, retailers are taking a variety of approaches to minimize holiday returns, including manipulating what products they stock and discount for the holiday shopping rush and working with outside platforms to incentivize gift cards instead of comparatively risky product purchases. Returned products count as a net loss for retailers, since it costs them money in the end. They require extra work and expenditure in receiving the returns, reprocessing them and circulating them back into retail inventory. Read more at Glossy.