How Streetwear’s Love Affair With F1 Conquered the Las Vegas Grand Prix
Nov 20, 2023
It’s no secret that streetwear has long been bullish on Formula 1 racing. The sport is not only experiencing growth in the US market but also in the fashion industry globally. This year, the United States’ three Formula 1 Grand Prix events in Miami, Austin and Las Vegas were considered the most expensive in the race season’s calendar. In fashion and streetwear, we’ve seen an uptick from brands like Tommy Hilfiger, Awake, Palm Angels and more dropping collaborations alongside F1 teams and drivers. Read more at Hype Beast