How Tik Tok Is Changing Beauty Standards For Gen Z

The influencer’s reign of terror is over. Come out from behind your sofas and stop FaceTuning out your cellulite, because all anyone is telling us recently is that Instagram influencers aren’t actually influencing anyone anymore. Recently, engagement rates have plummeted across the app, with a new study from Facebook showing that they’re at an all time low. And with the news that Instagram is planning to roll out a like ban in a number of countries over the coming weeks, the future isn’t looking good for every photoshopped #goals blogger trying to hawk diet supplements, skinny teas and teeth whitener to everyone they come across. Read more at i-D.