How TikTok catapulted the male beauty market

In today’s retail landscape, especially among Gen-Z consumers, TikTok plays a strong role in which beauty products and brands become popular. One particular group that TikTok seems to hold increasing influence over is male shoppers.

According to a market research study published by Custom Market Insights [CMI], the global male grooming market was valued at approximately $55 billion in 2021. By 2030, that’s expected to reach $110 billion. Read more at Glossy.