I recently read a report showing that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, while 20% shopped exclusively in-store. I believe this is clear proof that there is an increasing need for retailers to turn to omnichannel retail to enhance the customer experience. A focus on improved customer experience is vital for the growth of a business as it contributes to customer retention. When a customer has a positive experience shopping with your brand, there’s a good chance they will come back to you to make a repeat purchase. Read more at Forbes.