How Will Nike’s New International Shipping Policy Affect Independent Sneaker Retailers?

As of January 1, 2020, Nike is reportedly forbidding its retail partners from shipping Nike products internationally, defined by Nike as, “outside their trade territory.” This was communicated to the brand’s retail partners via email and confirmed to Highsnobiety by several reputable retailers. Though news had leaked several months ago that Nike was planning such an action, it was Colchester, England-based Attitude Inc that first officially announced the policy change via its Instagram Story (screenshot below), stating that Attitude would not be shipping outside the EU starting January 1. When approached for comment, Attitude’s head buyer and general manager, Alvin Singfield, told Highsnobiety, “Although in the short term we may lose some business due to this new policy, I respect and understand this decision taken by Nike to protect the brand, which in turn will no doubt benefit us as a Nike stockist in the future. Singfield reiterated his stance that the move will benefit all involved in the long term and added, “I fully appreciate their decision with this policy and believe it will be for the best.” Read more at Highsnobiety.