With the rise of online shopping, local retail has been bombarded with dire predictions: “Your demise is near.” But despite all this negativity, smart local retailers are experiencing the opposite. Why? The pendulum is swinging back toward local for several reasons. First, independent retailers can now leverage the great tech the giants used to dominate the market. But independents couple it with experience and expertise, winning over consumers. Smart local retailers understand that their storefronts are a crucial part of their community’s identity. They deliver one-of-a-kind experiences that online shopping can’t match. Read more at Forbes.