by Brian Lipton

Luxury Swiss watchmaker Hublot named US golfing sensation, Patrick Reed, as its newest brand ambassador during a VIP cocktail party at the prestigious The Woodlands Country Club in Houston, Texas. Reed attended the launch wearing a Big Bang UNICO Titanium, one of the pieces from his private collection.

The 27-year-old player has been christened “Captain America” by his is compatriots and peers, for his competitiveness, patriotism, and team spirit on the course, Reed has one of the most impressive records in world golf, being the youngest winner of the WGC-Cadillac Championship in 2014 and only the fifth player to win three PGA Tour titles before his 24th birthday. He also played a significant role in the U.S. winning the 2016 Ryder Cup.

“I am really proud to join the Hublot family and their team of golfers,” said Reed. “Hublot is a brand I have long had an affinity for, and I have proudly sported one on my wrist for quite some time. I look forward to continuing my support for the brand in this new capacity.”

Ricardo Guadalupe, CEO of Hublot, shared: “It is an honor to add another world-famous professional golfer to our esteemed roster of brand ambassadors, all of whom are inspirations to both Hublot and our clients. Patrick’s astounding achievements through his perseverance and commitment to his celebrated career have made him a great fit for Hublot, and we look forward to this exciting partnership.”

The company’s many other brand ambassadors include Olympic gold medalist Usain Bolt, soccer legends Pelé and Diego Maradona, and fellow golfers Dustin Johnson and Justin Rose.