HUCKBERRY ACQUIRES BEACH LIFESTYLE BRAND WELLEN

Huckberry, the online men’s retailer based in San Francisco, has acquired premium men’s apparel brand Wellen. Specific details of the transaction were not disclosed.

Founded in 2007 by Matthew Jung, Wellen’s beach lifestyle clothing label has grown to attract a dedicated fanbase around the globe. Huckberry will begin unveiling new Wellen collections in 2019.

“Through the years Wellen consistently inspired us to hit the beach—and their gear ensured we were equipped for whatever the sand and surf sent our way. We’ve always felt that they shared our vision for making adventure approachable, so we’re excited to bring the company under our wing,” said Richard Greiner, co-founder of Huckberry. “We can apply our creative departments and our operational strength to bring Wellen to the next level—all while staying true to the roots Matthew and his team planted.”

“I always intended Wellen to be more than a surf brand. It’s a brand for everyone with memories of moments enjoyed on the beach,” added Jung. “Huckberry is more than an online retailer — they’re storytellers who bring brands to life. I know the Wellen spirit and the product born from it will reach new heights under the Huckberry umbrella.”