HUCKBERRY DEBUTS G.I. JOE-INSPIRED CAPSULE COLLECTION

Online men’s retailer Huckberry has collaborated with Hasbro’s G.I. Joe on over 20 products inspired by the famed pop culture brand.

The G.I. Joe-inspired capsule collection consists of a selection of items from nine brand partners ranging in price from $30-$250.  The collection features product from Flint and Tinder, Standard Issue Instruments, EastWest Bottlers, VSSL, Hudson Sutler, Knockaround, RPMWEST and Decades and spans across several categories, including: t-shirts, jackets, hats, footwear, fragrance, accessories, bags and outdoor items. Three dolls from Gentle Giants are also included in the shop and a portion of the proceeds from select product will benefit The Wounded Warrior Project.

“G.I. Joe has truly remained a pop-culture phenomenon” said Derryl DePriest, vice president of global brand management at Hasbro. “From the Adventure Team in the 1970s, to the G.I. Joe vs. Cobra saga in the 1980s and beyond, decades of heroic characters and action-packed storylines have enabled the brand to reignite the imaginations of audiences around the world.”

“We are thrilled to be collaborating with Huckberry on the G.I. Joe brand,” added Robbie Prinzo, director of licensing for fashion and home at Hasbro. “As an online retailer that targets the adventurous, outdoorsy man, Huckberry is the perfect partner to showcase this exclusive capsule collection. We are very pleased with all of the products that will be featured.”