HUCKBERRY MAKES ITS NEW YORK CITY POP-UP STORE PERMANENT

Huckberry is making its New York City pop-up store permanent.

Located at 383 Bleecker Street, the first storefront for the online menswear retailer opened in November as a three-month pop-up shop. Now in its permanent iteration, the store will feature a rotating assortment of actionable, shoppable guides for adventures near and far.

Huckberry will continue to activate the shop with a steady stream of events, such as this winter’s surfboard glassing tutorial with Paul Surf, knife sharpening demos with Material Kitchen and album release parties with Jamestown Revival. Along with showcasing curated site favorites, new seasonal gear and exclusives to Huckberry, the store will expand on its events and partnerships. The new lease is through 2021.

“Having spent eight years building a large following online, it was a lot of fun to meet so many of our customers in person—many of whom have followed us since we founded Huckberry in 2011,” said Andy Forch, co-founder at Huckberry. “We viewed this pop-up as a test run for our retail strategy, and it exceeded our expectations by every measure. All of that combined with the fact that my co-founder, Richard, loves Magnolia cupcakes made it a no-brainer to stay in the West Village.”

In addition to the New York store, Huckberry also announced plans to open a retail and event space at its headquarters in San Francisco, opening in fall 2019. The hybrid concept will serve as a brand experience and community hub. Currently in development, the space is located at 550 6th Street in the Soma neighborhood.

Finally, a to-be-named third market will serve as home to the next Huckberry store in late 2019, early 2020. From there, Huckberry plans to open six to seven additional stores in key markets across the United States over the next three years.

“Huckberry will always be digital first, and though we will not be rolling out a massive brick-and-mortar expansion, we do see strategic retail as an important piece to our customer experience,” added Richard Greiner, co-founder of Huckberry. “There is still so much opportunity to connect the online with the offline worlds. We are excited to bring the brand and Huckberry community to life in unique and inspiring ways.”