Humans Are Retail Technology’s Biggest Problem

by MR Magazine Staff

When IBM CEO Ginni Rometty spoke about artificial intelligence (AI) in a keynote address last year, she pointed out that handing out more technology to companies isn’t useful if you don’t change their workflows. But what does that mean? In my industry, retail, poor workflow is a symptom of disconnected processes. Processes across the supply chain — from warehousing, delivery, and stocking to merchandising, customer experience and checkout — all influence one another, yet they act independently. At my company, we’ve seen how AI can be used to autonomously identify and prevent loss in stores and throughout the retail supply chain. Smart technology can work across processes to remove the silos that separate them and lay the groundwork for a more unified workflow. But there are some variables technology doesn’t control — namely, the human ones. Read more at Forbes.