by Stephen Garner

Incotex is teaming up with Giada S.p.A., a leading company in the production of luxury denim, for the launch of a new denim line.

Dubbed Incotex Blue Division, the new line will combine the resources of the two companies and unite their respective strengths. On the one hand, the expertise of Incotex, already a trousers manufacturer; on the other, Giada, with its technical expertise and manufacturing capacity in denim and five-pocket product.

With this partnership, the two companies intend to merge their respective skills to give life to a new vision and create new aesthetic codes for the high-end denim universe.

Roberto Compagno, chairman and CEO of the Slowear Group, the parent company of Incotex, said: “With Blue Division, Incotex continues to pursue its mission of specialization and, thanks to Giada’s, expertise it will be able to complete its offer, certain of excellent results.”

“Giada strongly believes in the Incotex Blue Division project, for which, naturally, it will provide all its experience gained in over 30 years of activity, also in terms of sustainability,” added Franco Catania, CEO of Giada S.p.A. “I am confident that the partnership with Slowear will enable us to propose a unique and innovative product, capable of seizing the opportunities that the new market scenarios will offer in the coming years.”

The first denim collection will be available for spring/summer 2022, and will be offered to the B2B market starting in June 2021.