Indiegogo Is Now An E-Tailer, Too

Indiegogo, the nine-year-old, crowdfunding site, is changing things up, it announced today. Not only can startups now raise money through the site, but in what seems like a natural evolution, they can now sell what they make once their goods are in production. In what seems a bigger twist, the San Francisco-based company will also now sell other items, too, opening its new platform — called simply “Indiegogo Marketplace” — to goods that were successfully crowdfunded elsewhere. Indiegogo will take between 10 percent or 15 percent of the sale price of the product in the process. “When the company originally launched, the original goal was just to make it easier for founders,” Dave Mandelbrot, the company’s CEO, told Recode earlier today. “Launching the marketplace is really the last step of that to ensure that — once they have a product — that is ready for purchase.” The idea, the company said in a separate statement, is to “help you get the clever innovations that you just can’t find anywhere else.” Read more at Tech Crunch.