Indochino crosses the pacific to open in australia

by Stephen Garner

Made-to-measure apparel maker Indochino is expanding to Australia.

Founded in Canada with the belief that you don’t need to spend a fortune on a custom wardrobe, Indochino was the first company to disrupt the apparel sector by making well-fitting, personalized apparel available to the mass market at a price comparable to off the rack alternatives.

Australia is Indochino’s first official launch outside of North America with local currency and duty-free shipping, paving the way for future brick-and-mortar locations to open across the nation as the company explores international expansion opportunities. In the U.S. and Canada, the digitally native retailer is now an omni-channel leader, opening 43 showrooms since 2015 with up to 13 more slated for 2019.

“As a former resident of Sydney, I’m thrilled to bring Indochino clothing to Australian shores, as the country and its people hold a special place in my heart,” said Drew Green, president and CEO of Indochino. “We were the original brand to reinvent how men shop—beginning with made to measure suits and now offering a wide assortment of custom clothing—all delivered in an industry-leading two weeks. Now, we’re ready to shake up the way Aussie men get dressed, each and every day.”

Suits start at $599 AUD, with shirts and chinos at $119 AUD.