INDOCHINO IS NAMED THE OFFICIAL SUIT SUPPLIER FOR THE FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX
Today, Indochino, the global leader in custom suiting, announced its apparel partnership with the Formula 1 Heineken Silver Las Vegas Grand Prix in advance of the inaugural race down the historic Las Vegas Strip, taking place November 16-18, 2023. The partnership will focus on creating made-to-measure race week uniforms for the organization’s onsite staff, as well as co-branded marketing and social media content surrounding the event.
As the official suit supplier, Indochino will proudly suit up onsite employees in custom, made-to-measure apparel as they bring the Las Vegas Grand Prix experience to life for thousands of fans across the city, and millions around the world.
“Indochino has embraced the sports world since our launch, and we are excited to expand on that by partnering with one of the most anticipated sporting events of the year. Las Vegas Grand Prix, Inc. embodies a commitment to excellence and precision, which aligns with the standard Indochino strives for as well. Our Corporate Uniform program helps companies create elevated, made-to-measure apparel for their employees that embodies their brand’s aesthetic, and this innovative partnership showcases our commitment to further growing this area of the business. We are proud to partner with the Las Vegas Grand Prix for their first-ever race on the iconic streets of Las Vegas and look forward to providing their team with looks worthy of this world-class occasion,” said Drew Green, CEO of Indochino.
The team will be outfitted in sleek, precisely tailored black Indochino suiting, specifically the Howell Suit and Hyde Shirt from the FW2023 collection, which will be further customized with an exclusive Formula 1® designed lining specially made for the occasion. In addition to the focus on apparel needs for the organization, Indochino and the Las Vegas Grand Prix will partner to create compelling social content and promotional offers for their audiences to coincide with race week in November. This new partnership also builds upon the success of Indochino’s Corporate Uniform program dressing staffers at some of the world’s largest hotels, restaurants, and security chains, including most recently outfitting key Resorts World Las Vegas team members, reinforcing the brand’s position as a top-tier provider of customized uniform offerings.
