Another trade show has decided to cancel its physical event this season.
Informa Markets Fashion said on Thursday that its flagship New York-based fashion trade show Coterie and previously-rescheduled Project menswear show will not take place September 22-24 at the Jacob Javits Center. Instead, the team will focus its efforts on its newly-unveiled digital trade event in partnership with NuOrder slated to launch on September 1st.
As announced earlier last month, the partnership is part of a longer-term plan to support a physical and digital future for the fashion wholesale industry. This season’s digital trade event, running from September 1st-November 1st, is an opportunity for continued commerce for the New York marketplace despite challenges around the physical event this year.
“Over recent weeks, we have been in discussion with key industry stakeholders, partners and visitors to determine the best path forward for our community,” said Nancy Walsh, president of Informa Markets Fashion. “Ultimately, we have made the difficult decision to cancel this year’s physical event and focus our efforts on a dynamic return to the show floor in 2021 and on the opportunities that our digital marketplace can offer both our brand partners and retail buyers this season. We have a lot of great ideas to enhance the physical experience at our show in the new year, and solutions to use digital in a more compelling way to enhance the experience for all of our customers starting this September.”
The new digital marketplaces will give both brands and retail buyers an efficient way to connect and do business anywhere and anytime with new and existing partners. Brands and retailers will have access to NuOrder’s platform, using features such as digital catalogs, line sheets, orders, and the latest Virtual Showroom technology to connect and conduct commerce.
Exhibiting brands also will have the opportunity for enhanced brand storytelling and exposure to a global retail audience, while retail buyers can intuitively browse the digital marketplace discovering and identifying unique products more easily through fresh editorial content and of-the-moment insights.