by Stephen Garner

Informa Markets has formed a new partnership with MICAM Milano — a leading international footwear trade fair—to introduce the North American edition of the global event, MICAM Americas.

Debuting this August 17-19, 2020, MICAM Americas will run alongside MAGIC and Project at the Las Vegas Convention Center, and will succeed FN Platform as the largest footwear event in the country. Industry trade magazine Footwear News has chosen not to continue the collaboration with the footwear trade show.

“MAGIC has grown the footprint for the footwear industry in the United States,” said Leslie Gallin, president of footwear at Informa Markets Fashion. “This new partnership forges a powerful global footwear community, servicing our customers with more access to trends, education and business opportunities.”

Benefiting from global trend direction, experiential and immersive themes, increased international retailer presence, and the introduction of global brands to the U.S. market, attendees and exhibitors of MICAM Americas gain access to a 360-degree fashion and footwear experience in the worldwide footwear community.

“MICAM will share with MAGIC the goals of connecting the footwear industry through landmark event experiences,” added Siro Badon, president of MICAM Milano. “We are pleased to extend the MICAM brand into MICAM Americas through our partnership with Informa Markets and join the exciting U.S. fashion community.”