Inside Goat’s Plans To Merge Sneaker Resale And Retail

The booming sneaker resale market is no longer just about flipping Jordans and Dunks. Sneaker resale marketplace Goat is thinking much bigger – off the back of doubling its valuation last month to $3.7 billion, following a $195 million Series F funding round. The ambitious aim is to develop Goat into the leading e-commerce destination for young, cool consumers to shop retail and resale at once across luxury, streetwear, and sneakers. Goat hit $2 billion in gross merchandise value (GMV) over the last 12 months as consumers flocked to buy and sell authenticated sneakers and clothing as a hobby or side-hustle during the pandemic. The platform now has 30 million members and 600,000 sellers across the world. Read more at Vogue Business.