Instagram Is Going To Show You Even More Ads

Instagram is introducing ads into its Explore section, continuing the trend of making the app more like its parent company’s main platform, Facebook. The photo-sharing app announced on Wednesday that it will launch ads in its Explore section “slowly and thoughtfully” in the months to come. Explore is the part of the app where Instagram suggests content you might be interested in from accounts you don’t already follow, and where it hosts IGTV, its standalone app for longer-form videos. In a press release announcing the decision, Instagram touted the decision as an “opportunity” for advertisers “to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new” and said that more than 50 percent of Instagram accounts use the Explore feature every month. Read more at Recode.