INSTAGRAM OPENS ITS SHOPPABLE POST FEATURE TO RETAILERS ON BIGCOMMERCE’S PLATFORM

Through a new integration, leading e-commerce platform BigCommerce merchants will be among the first to have access to shopping on Instagram that allows people to discover, browse and shop from product posts through Instagram’s iOS and Android apps.

More than 800 million shoppers use Instagram every month, and 80 percent of Instagrammers follow at least one business account, providing brands a substantial audience with whom to share their unique products and story.

Beginning today, BigCommerce merchants will now have the ability to tag products in Instagram posts, making contextual information, such as pricing and product descriptions, instantly accessible with a single click. When ready to make a purchase, product tags quickly and conveniently direct shoppers to the associated product page on the merchants’ BigCommerce store, streamlining the checkout experience.

Additionally, merchants using Instagram’s new shopping feature gain access to useful channel insights, such as how many fans interacted with product details or clicked “shop now” to visit their store. Coupled with powerful channel reporting available through Ecommerce Insights and Analytics by BigCommerce, brands can leverage this to glean insights concerning shopping behaviors and to improve Instagram content and targeting.

“As content and commerce become more intertwined, our mission is to provide merchants all the tools required to effectively sell to customers in all the places they choose to shop,” said Russell Klein, senior vice president of corporate development at BigCommerce. “Thousands of BigCommerce merchants have grown their brands on Instagram, and it’s clear from the extraordinary results we’ve already seen that these new features represent a significant step forward for merchants, consumers and the promise of social commerce.”

Shopping on Instagram is currently available to U.S.-based merchants with an active Facebook Shop selling in U.S. Dollars. For more information and eligibility requirements, visit: bigcommerce.com/instagram/.