Int’l Apparel Group signs Pony license for Men’s and YM

by MR Magazine Staff

NEW YORK- Total Luxury Group, Inc. announced today that its wholly owned subsidiary International Apparel Group, Inc. has signed an exclusive licensing agreement for the Pony label for all men’s and young men’s apparel products, which covers the United States, Canada and Puerto Rico. Pursuant to the terms of the license agreement, IAG will develop active wear and lifestyle apparel products featuring the Pony name and chevron logo, as well as a line of vintage Pony apparel products.

Pony, founded in 1972, is a designer, distributor, and marketer of high-performance and casual athletic footwear and apparel for men, women and children. Pony International was acquired in April 2006 by an investment group led by Infinity Associates LLC. Kevin Wulff is President and CEO.

Pony appears to be positioning itself for a major re-launch in performance and lifestyle footwear. According to Wulff “

“Pony is one of the few athletic footwear brands that has successfully outfitted world-class athletes across a broad spectrum of competitive disciplines, including basketball, football, soccer, baseball, boxing and gymnastics to name a few.”

Janon Costley, COO and President of IAG expressed his excitement about acquiring the license as it allows IAG to return to its strengths in the area of sports apparel and active wear. “We understand the heritage and tradition of the Pony brand and we intend to create a unique new collection of Pony brand athletic apparel that incorporates authentic sports styling with high-quality fabrics and a variety of details, trims and applications that bridge the gap between Pony’s storied past and current industry trends,” said Costley.

Total Luxury Group, Inc. acquired International Apparel Group (IAG), an apparel holding company, in July 2006. IAG has licensing and/or distribution agreements with several brands including the MCM, GC by Garth Cabral, Huk-A-Poo, Omage and Y Brands, which holds the licenses for Y Chrome and Type-Y. The company has also had private label development programs with Converse, Inc. and Randy Moss Clothing.