INTRODUCING STETSON SPIRIT: GROOMING WITH AN EDGE
Stetson, a name synonymous with rugged sophistication and timeless style, is proud to announce the launch of the brand’s latest men’s grooming line, : Stetson Spirit. In partnership with Scent Beauty, this collection combines an innovative cooling technology with craftsmanship to deliver a grooming experience for the modern man.
“Scent Beauty is proud to expand the Stetson cologne brand into men’s grooming,” says Steve Mormoris, CEO of Scent Beauty Inc. “We are debuting with the Stetson Spirit Cooling Men’s Grooming Collection, comprised of technology-driven formulae with cooling benefits, perfectly adapted to the Gen-Z consumer. This is a big milestone in the path toward making Stetson a megabrand for the American market.”
Stetson’s Grooming Line empowers men with products that are functional, designed to energize and invigorate. This new offering introduces a refreshing way to approach grooming for the man who values simplicity without compromising effectiveness.
“At Stetson, our vision is to translate the spirit of the American West to the needs of today’s consumer. The new Stetson Spirit Cooling Men’s Grooming Collection does just that, merging modern innovation with the timeless codes of our brand,” says Robert Dundon, CEO of Stetson. “This line is crafted for the man who embraces challenges and carries himself with confidence—rooted in Stetson’s heritage but designed for today.”