INVICTA INKS DEAL WITH FTL MODA SHOWROOM TO INCREASE U.S. EXPANSION

Italian men’s and women’s lifestyle brand Invicta will be focusing on its U.S. distribution with the new representation deal with agency and showroom FTL Moda.

FTL Moda has agreed to assist with the establishment of Invicta’s distribution in the U.S. commercial market while also producing its strategic marketing strategy.

The FTL Moda Showroom, with headquarters in Manhattan, will operate throughout the U.S. territory in its strategy, and Invicta will be placed both in strongly seasonal areas, as well as in more tourism-focused cities. The wide range of climates simultaneously present in the U.S. will allow Invicta to rely on its high-performing sophisticated fall/winter line, as well as its spring capsule.

Known especially for its iconic “Jolly” backpack, today the brand has its strong core of product balanced between fashion outerwear, both for men and women, and its bags and backpacks. It remains highly recognizable for its use of color, stripes, and high performance materials that help differentiate the brand from its competition.