Is It Possible To Become A Mega-Influencer Anymore?
The concept of the influencer didn’t exist a decade ago, but now it’s a viable career path, as influencer marketing is expected to be worth $10 billion by 2020. While anyone with an Instagram account and a closet, a cosmetics case, a global travel itinerary, and/or a voice worth following can theoretically become an influencer, is it still possible to make it big? As the market becomes more saturated, how feasible is it to become a mega-influencer on the level of OGs like Arielle Charnas, Chiara Ferragni, Aimee Song and Leandra Medine in 2019 and beyond? In short, it’s not too late, but it’s complicated — and perhaps harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before. Read more at Fashionista.
