Is Yeezy Gap A Billion-Dollar Brand?

Kanye West has America talking about Gap again. The first item in the collaboration between the hip hop artist’s Yeezy brand and the once-iconic apparel label, a sky-blue puffer jacket retailing for around $200, dropped in early June, about a year after the tie-up was first announced. Fans in the U.S. could preorder the jacket by scanning a QR code; it will reportedly ship in the fall. (These details have been gleaned from social media and press reports; in response to an inquiry, a Yeezy Gap spokesperson sent the initial, year-old press release and said the brand was “unable to share any further details,” including about price, despite the fact that the jacket is already for sale.) Read more at Retail Dive.