ITALIAN TRADE AGENCY AT CHICAGO COLLECTIVE: LA BELLA VITA!
The Italian Trade Agency pulled together a representation of what was undoubtedly some of the best Italian menswear and accessories for the Chicago Collective last week.
But of course, because they’re Italian, the presentation went way beyond fabulous fashion to include a true lifestyle statement: Each day, the ITA lounge became a bustling scene, offering good strong Italian espressos in the morning and a perfectly delightful apertivo in the afternoon.
On Monday evening, Italian exhibitors and some of the nation’s finest retailers gathered for a festive party at The Bassment, a fantastic underground live music club just three walking blocks from The Merchandise Mart. ITA’s new Trade Commissioner, the charming Erica Di Giovancarlo, made her stunning debut, getting the dancing and singing started herself.
The energy was so irresistible that the crowd even jumped on the stage to sing and dance with the band. Now that’s genuinely living life Italian style. We can’t wait to see what they have in store for the August market.
