by Karen Alberg Grossman

Industry veteran Peter Schwadel has been involved in many exciting projects over the years but none he’s more excited about than this one.

His new CopperMax Comfort collection is said to be a superior line of men’s underwear infused with copper to make it antimicrobial, breathable, comfortable, moisture-wicking, and sexy. The boxer briefs ($35 suggested retail) are machine washable and 13 inches in length; the fabric is a copper-infused blend of 86 percent polyester / 14 percent spandex. Packaging is simple and sophisticated: either a high-gloss black and copper bag or else a sturdy, UV-coated black and copper box: both options feature two garments in a choice of colors.

Schwadel is looking for salespeople to handle major department stores and sporting goods accounts. For more info: Peter M. Schwadel (917) 602-3040.