Why Items From Your Shopping Cart May Start Showing Up In Your Instagram Feed

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the app’s ecommerce capabilities, Instagram is introducing dynamic ads to the image-centric platform. The move should help marketers better reach their targeted audience while also helping users see relevant reminders for products they’re actually interested in or maybe have even forgotten to buy. According to joint research from Facebook and Instagram, 60 percent of Instagram users say they discover new products on the platform, while 75 percent even say a post has inspired them to take action. And that’s also where the audience is—people now spend about 54 percent of their time on mobile using apps. Read more at Adweek.