It’s Emma Rogue’s Downtown Now

One morning in March, Emma Rogue hopped in the black Nissan Rogue she shares with her brother and pulled out from a parking spot across the street from her Lower East Side vintage shop, Rogue, and set her Waze for the Goodwill in South Hackensack, N.J.

She had recently updated the voice on the app to Christina Aguilera. As she drove down Allen Street, it piped up: “Red light camera reported ahead — they’re trying to do us dirrrrrrty.”

A half-hour later, she arrived. Wearing orange Nike/Supreme collaboration SB Air Force 2s and baggy jeans, she nodded to some shopping buddies on the way in, put her hair up in a ponytail and got to work rummaging through chaotic bins of garments. It was the beginning of a full day of thrift scavenging through northern New Jersey to source inventory for her store, which will celebrate its first anniversary next month. Read more at The New York Times.