It’s The Most Inadequate Time Of The Year

You might have recently noticed Queen Latifah, Ted Danson, and a Jonas brother in a series of TV commercials, encouraging you to take care of yourself with Cigna health insurance in 2019. They’re part of a sweeping campaign that also includes a website and sponsored Twitter trending topic, and that gives the impression Cigna has invested a lot of money in associating itself with the neuroses that haunt Americans as they look to ways to improve themselves in the new year: too much work, a bad diet, not enough adventure. The website has infographics about mental health, articles about dietary dangers, and the general vibe of self-improvement that often permeates end-of-year advertising. Read more at The Atlantic.