J.CREW OPENS MEN’S STORE IN BROOKLYN

Joining the roster of retail shops and restaurants opening up in DUMBO, J.Crew has opened the doors to a new men’s shop at 55 Water Street on Wednesday. This is the second Brooklyn store for the retailer, which opened its first 6,000-square-foot Brooklyn outpost in 2014 in Williamsburg.

In addition to J.Crew’s Ludlow suit shop and men’s collection, the store will offer a variety of local brands across fashion, home and grooming including, American Heirloom, Brooklyn Candle Studio, Druthers, Only NY, and more.

And, the new Brooklyn, NY location includes a built-in Fellow Barber barbershop featuring six barber chairs to offer customers an on-site shave or haircut along with their full range of grooming products.

To celebrate the opening, J.Crew will be hosting an opening party on Wednesday, August 8 from 6-9pm. Beer tasting with Threes Brewing, OddFellows ice cream, Fellow Barber gift cards, and surprise takeaways will be available on site.

The new location is part of the Empire Stores development, which used to be a series of abandoned warehouses along the East River waterfront. West Elm signed on as an early anchor tenant with 150,000 square-feet of office and retail, and the private members’ club Soho House opened an offshoot of London-based Italian restaurant Cecconi’s there last summer. Soho House then opened its first Brooklyn private club, DUMBO House, in May. Additionally, Time Out Group is planning to open a 21,000-square-foot food hall with 20 eateries in the development this fall.