J.Crew Will Relaunch This Fall

J.Crew has been having a rough couple of years: slumping sales, layoffs, store closures, and the loss of top talent like its longtime creative director Jenna Lyons. Now the brand is keen on a turnaround. It will be undergoing a “relaunch” this September. “Beginning this fall, we’re excited to bring new, expanded collections and enriched brand experiences that fully embrace and celebrate the diversity of our customers; offering them innovative and fulfilling ways to engage with the brand,” J.Crew told Racked via email. “We are confident this evolving direction will be something both longtime J.Crew loyalists and new customers will eagerly engage with.” The company wouldn’t share additional details about what this new J.Crew will look like, although we can expect the lower prices and quicker turnaround on trends, its former CEO and current chair Mickey Drexler promised last year before stepping down from his executive position. Read more at Racked.