JAMIE DAVIDSON, FOUNDER OF STRONG SUIT, LAUNCHES NEW FORMALWEAR COLLECTION

by Karen Alberg Grossman Mar 29, 2023

Tre Vero is a new brand available nationwide through Dillard’s. Founded by Jamie Davidson, who sold his Strong Suit label to Oxford Industries in 2018, Tre Vero is a collection of formalwear, suits and accessories designed for special occasions.

“With Strong Suit, the focus was dressing celebrities for the Red Carpet, big names like Rami Malek, the Rock, and Matthew McConaughey. With Tre Vero, our goal is to outfit customers for their own Red Carpet moments,” Davidson explains. He notes that the collection offers a strong value proposition versus renting, and that combined with mix-and-match options and Dillard’s trademark customer service and free alterations, “it’s a huge win-win.” Suggested retails are $250 for the jackets, $95 for the pants and vests.

Manufactured by Peerless, Tre Vero launched in 30 of Dillard’s hub stores in October 2022 and will be available at all locations in April, just in time for wedding season, a selling period that’s been growing steadily since wedding postponements early in the pandemic.

For more info: Jamie@jamiedavidsondesign.com.