Following the brand’s successful launch this summer, Privé Revaux is releasing its second collection of handcrafted eyewear, along with a new campaign starring brand partners Jamie Foxx, Hailee Steinfeld, Jeremy Piven, and Ashley Benson, styled by creative directors Mariel Haenn and Rob Zangardi. Along with the new collection, Privé Revaux will also debut prescription glasses and new retail partners.
The new Icon collection pays homage to iconic figures who ignite inspiration, both current and past—the Einstein, the McQueen, the Karl, the Jackie O. Each design has been upgraded in both quality and design, crafted by hand with high-end materials including acetate and a proprietary lightweight, yet durable metal alloy. Additional features include newly designed hinge screws and more; all still retailing for only $29.95 per pair.
In addition to new styles, Privé Revaux will also expand from traditional sunglasses to prescription sunglasses and optical frames with the new Privélege program. Launching within the next few weeks, Privélege is a subscription service that grants members exclusive access to money saving benefits. For $29.95 per year (the price of one pair of Privé Revaux glasses), members can add prescription lenses to their Privé Revaux frames at wholesale cost. Frames with prescription lenses will begin at $59.95 (depending on lens type), a fraction of the price of typical prescription glasses. In addition, members will be privileged with early access to limited-edition frames and exclusive discounts. To enhance the shopping experience, customers can utilize “The Reframer Virtual Try-On,” a digital tool exclusively on PriveRevaux.com where customers can upload a selfie to see how any frame will fit their face prior to purchase.
“Since inception, Privé Revaux designs have been consistently selling out, so we wanted to offer our customers new and fresh styles to love,” said David Schottenstein, founder of Privé Revaux. “We’ve upgraded everything from high-end materials to affordable prescription lenses, as well as a better user experience with a digital try-on tool, local kiosks, and brick-and-mortar retail expansion so buyers can easily find the perfect fit—all at the same amazing price.”
Since June, Privé Revaux has rapidly expanded its retail footprint. The Icon Collection will not only be available online at PriveRevaux.com and retail giant Amazon.com but also at major department stores, Privé Revaux-branded kiosks and brick-and-mortar shops this November. Privé Revaux will also be launching in Australia and New Zealand in partnership with Catch Group, selling through the retailer’s various sales channels including Catch.com.au. Additionally, the brand will be available internationally in Canada, Colombia, Mexico, Japan, China, Singapore, Malaysia, Taiwan, Indonesia, South Africa, Norway, UK, Italy, the Philippines and the Middle East.