JCPenney Brooklyn
by Stephen Garner

JCPenney BrooklynCapitalizing on the growth of the New York City market, JCPenney has announced the opening of an all-new location at Kings Plaza in Brooklyn. The store will open on August 10, featuring the latest JCPenney brands and concepts in a sleek and modern store environment, delivering more style and value for all hard-working Brooklynites.

“JCPenney opened its first Brooklyn store in 2014 at Gateway Center to great fanfare, and the location has consistently been one of our top performers since it opened,” said Joe McFarland, executive vice president and chief customer officer of JCPenney. “The introduction of our second Brooklyn store at Kings Plaza underscores our commitment to growth in high-potential markets, reinforces our belief in the power of brick-and-mortar retail and speaks volumes about the vitality of this dynamic and bustling borough.”

The 75,000-square-foot multi-level store displays vivid red JCPenney logos on its exterior, drawing customers to an engaging store environment. Easy-to-navigate aisles, bright LED lighting and impactful graphics will highlight compelling merchandise for the entire family from popular private brands including Arizona, Stafford, Xersion and Cooks; exclusive brands such as Collection by Michael Strahan and Lionel Richie Home; and sought-after national brands such as Nike, Adidas, Levi’s, and Carter’s.

The Kings Plaza store will also reveal a full-service Sephora inside JCPenney, the ultimate beauty destination. Located prominently within the center of the store, the 2,000-square-foot beauty paradise offers a wide assortment of prestige cosmetics, skincare, fragrance and accessory products in an open-sell environment. Customers are encouraged to touch, try and sample products with specially trained beauty consultants on-hand to offer their expertise and recommendations on today’s hottest beauty products and trends.

Customers utilizing the JCPenney mobile app for Apple or Android will discover a variety of convenient features that are designed to make the in-store shopping experience even easier. Shoppers using the JCPenney app in stores can scan an item’s barcode to check prices, access product information, read customer reviews or look up an item’s availability online or at another nearby store. Plus, a digital wallet feature allows users to safely and conveniently store their credit cards, gift cards, coupons, JCPenney Rewards and more all in one place, making it easier than ever to apply discounts and payments at the register. The Kings Plaza location will also feature a dedicated customer service desk, offering services such as in-store order pickup, free same-day pickup and the ability to process online returns and exchanges.

“We’ve truly enjoyed serving the people of Brooklyn over the last four years, and we’re ready to share our unique style and value with even more new and loyal customers,” added Josh Simmons, general manager of the JCPenney Kings Plaza store. “Our entire team of associates is thrilled to welcome customers into the store and deliver an exceptional shopping experience.”

JCPenney has operated stores in New York since 1922, opening its first Brooklyn store location in 2014 at Gateway Center. The opening of the new JCPenney store is part of a major redevelopment of Kings Plaza, the borough’s largest shopping center. Aimed at making Kings Plaza the preferred place to shop, stroll and dine for Brooklyn’s trendy shoppers, the transformation of the 1.1 million square-foot mall features an elevated shopping experience with new high-profile retailers and restaurants, along with significant building enhancements, including a redesigned mall entrance and addition of a new civic park.