JELLY ROLL AND HARLEY-DAVIDSON UNITE FOR EXCLUSIVE APPAREL COLLABORATION

Harley-Davidson and multi-genre singer-songwriter Jelly Roll have announced an apparel collaboration that merges Harley-Davidson’s iconic style with Jelly Roll’s distinctive, rebellious spirit. This exclusive collection features co-branded T-shirts, sweatshirts, and hats and is set to launch at the Harley-Davidson Homecoming Festival in Milwaukee this weekend.

Fans attending the festival will have the first change to purchase exclusive items from the collection. Following the launch, additional styles will be available on Jelly Roll’s official website and offered as merchandise on his tour. Jelly Roll will perform live at Harley-Davidson’s Homecoming event on Friday night, adding a musical backdrop to the new apparel line’s debut. This performance is expected to be one of the event’s highlights, drawing fans of both the iconic motorcycle brand and the artist.

“We are excited to see a visual representation of this partnership come to life on stage in Milwaukee,” said Jochen Zeitz, Chairman and CEO of Harley-Davidson. “The collection embodies both Jelly Roll and the spirit of Harley-Davidson, and we are looking forward to fans experiencing it.”