JIL SANDER OPENS SOHO POP-UP

Jil Sander Soho Pop Up
by Stephen Garner Sep 21, 2021

Jil Sander has opened a new pop-up shop in the SoHo neighborhood of Manhattan.

Located at 96 Greene Street, the 170 square meter (approximately 1,829 square feet) store is designed to completely change color to display the men’s and women’s clothing, bags, shoes, and jewelry from the fall/winter 2021 season.

  • Jil Sander Soho Pop Up
  • Jil Sander Soho Pop Up
  • Jil Sander Soho Pop Up

The first color display is a suffusion of sunshine yellow for the store’s floors, chairs, and cabinets. The solid color unifies the interior, offset by the stark white plaster of the rough-spackled walls. The alternating round and boxy geometries of display cases, and the chairs’ linear accents, mark the space.

Fresh flowers fill the windows with an ode to nature, a recurring theme, one of the main inspirations, in Lucie and Luke Meier’s work.

The new pop-up is now open through the end of December.