JINS EYEWEAR LAUNCHES BIODEGRADABLE SUNGLASSES

JINS Eyewear has announced its first line of biodegradable sunglasses, which are now available both online and at the company’s retail stores throughout California for $60.

The new Classic Collection – which is available in three different frame styles called Boston, Wellington, and Sirmont – combines modern technology, innovative materials, and traditional designs to create sustainable sunglasses in line with current customer values.

A notable feature of the Classic Collection is the use of the plant-based bioplastic M49, which was developed by Italian polymer manufacturer Mazzucchelli as a sustainable alternative to acetate, the plastic used in most sunglass frames. As a result, these frames can be easily broken down, separated into different parts, and recycled at the end of their life cycle, allowing users to wear these glasses for many more years than some traditional eyewear.