JOCKEY CONTINUES “SHOW ’EM WHAT’S UNDERNEATH” CAMPAIGN
Jockey International has announced an addition to its inspiring brand campaign “Show ’Em What’s Underneath, Show ’Em Your Jockey.” The newest hero to be featured is former Navy Seal and actor, Remi Adeleke, who shows people that with resilience, you can accomplish anything.
The #ShowEm campaign introduces Adeleke proudly wearing Jockey in a personal, intimate video and series of portraits illustrating what’s underneath, both literally and figuratively. #ShowEm honors everyday heroes who embody the spirit and values of Jockey and the characteristics that make them unique, including resilience, perseverance, courage, family and hope.
“We were so moved by Remi’s transformative story – from adversity to a life dedicated to inspiring others – that we knew he was an ideal fit for our #ShowEm campaign,” said Matthew Waller, senior manager of corporate communications and brand partnerships for Jockey. “We hope that Remi’s story of resilience will empower others to not be afraid to pursue their dreams.”
“I’m proud to be a part of the Jockey #ShowEm campaign because I wanted to contribute to something bigger than myself,” added Adeleke. “I love how Jockey uses the power of story to inspire people. The campaign gives me an opportunity to help people find their purpose through my story. No matter what the situation, everyone is capable of being someone.”
To date, the Jockey brand campaign has shared the powerful stories of Chris Van Etten, a U.S. Marine veteran who shows perseverance always wins; Lisa Cusimano, a firefighter who defines courage as serving something greater than yourself; Michael Cottone, an adoptive father who exemplifies the gift of family, and Michaela DePrince, a war orphan turned ballerina who demonstrates that with hope, anything is possible.
