JOCKEY LAUNCHES PREMIUM UNDERWEAR LINE

Underwear and apparel brand Jockey has launched Jockey Signature, a premium line of underwear and tops with elevated fabrics and refined styling which is available exclusively at Dillard’s and Jockey.com. The Jockey Signature brand will first feature the Modern Mix collection for women and four distinct men’s collections.

For men, four collections with premium fabrics, quality craftsmanship and smart technologies, in a range of silhouettes, include: Pima Cotton – supremely soft and durable pima cotton enhanced with Cool Tech and StayNew Technology; Cotton Modal Stretch – a unique blend of cotton with the softness of modal for nonrestrictive comfort and ease of movement; UltraMesh – featuring super-lightweight nylon stretch mesh fabric for maximum breathability and ventilation; and Modal ComfortPro – exceptionally soft, light and luxurious modal/lyocell blend upgraded with Cool Tech and odor-control technology.

“The Jockey Signature collection is an elevated product offering with supreme attention to detail,” said Laetitia Lecigne, creative director at Jockey. “The Signature brand is rooted in premium fabrics, superior design elements and Jockey quality craftsmanship. We are thrilled to deliver these exceptional collections and introduce Jockey to the Dillard’s shopper.”

The Jockey Signature men’s collections will retail between $30 to 2 for $38 (t-shirts) and between 4 for $36 and 2 for $38 (underwear).