John Elliott Opens SoHo NYC Store
by Stephen Garner

John Elliott has opened up shop in New York City.

The Los Angeles-based menswear label has opened a new flagship store in Manhattan’s SoHo neighborhood. Located at 270 Lafayette Street, this new 2,700 square store serves as the brand’s third physical location.

John Elliott’s newest location expands off the design elements that architect Stephan Wiemer developed for the brand’s Los Angeles and Miami stores, which refines the use of modular and utilitarian construction for an elevated presentation of seasonal and core men’s and women’s collections.

Product available in-store is representative of the young luxury brand’s evolution, showcasing artisanal leather pieces, Japanese denim, core Los Angeles-made sportswear, a complete Italian-made footwear program, and Italian tailoring that speaks to a smarter way of dressing. Exclusive product, only available at this location, will be an ongoing feature of the retail experience.

Specific to New York, the height and size of the location inspired the spatial design, leaning into the indoor-outdoor connection the brand has always embraced. Sixteen-foot floor-to-ceiling windows create a relationship with the bustling street and frame a continuous fixture display that’s twelve feet high, giving the space a grand feel. The open framework allows for a piazza-style experience that customers can meander through, with multiple open rooms and corners to discover.

Japanese matte white tile – long and narrow in form, extends seven feet high on the back walls, flanked by an open sea of white. Perspectives on fixtures change as visitors move throughout the space, with iridescent surfaces playing off natural sunlight throughout the day. Nature continues to be a key element, with tropical bamboo palms featured throughout.

John Elliott’s newest location also features a 300 square foot Taschen shop-in-shop on the mezzanine level. The leading global art book publishing house, which is known for its extraordinary collaborations with the world’s most influential artists, photographers, musicians, designers, and pop-culture icons, will have some of its most fashionable titles available at the store.

For the designer himself, John Elliott notes that New York has always been a North Star for the brand – with major milestones like the first wholesale order and runway show happening a stone’s throw away. So, in Elliott’s words, “The feels like a bit of a homecoming.”