SAKS CELEBRATES NEW YORK FASHION WEEK AND FALL CAMPAIGN

by Stephen Garner
Kumail Nanjiani, Sarah Paulson, Marc Metrick

Saks CEO Marc Metrick and Golden Globe and Emmy Award-winning actress Sarah Paulson hosted a star-studded party on Thursday night at L’Avenue at Saks’ Fifth Avenue flagship store to celebrate New York Fashion Week and the launch of the retailer’s fall campaign. At the event, guests enjoyed a DJ set by Paris Hilton as well as a live performance by Kim Petras.

Guests included Kumail Nanjiani, Alan Cumming, Charli XCX, James Harden, G-Eazy, Nicky Hilton, Amelia Hamlin, Dominique Jackson, Tommy Dorfman, Kehlani, Vic Mensa, Thomas Doherty, Maye Musk, Tyler Cameron, and many more.

Saks’ fall campaign, which stars Paulson and Oscar-nominated writer and critically acclaimed actor, comedian, and producer Kumail Nanjiani, celebrates the transformative and renewing power of fashion and inspires customers to embrace beauty within everyday moments.

As part of the campaign, Paulson appears on the cover of Saks’ women’s Fall 2021 Fashion Book. The women’s book includes the Saks It List, a forecast of the season’s must-have trends, such as blanket dressing, knitwear, sequins, vintage florals, and the boot. Similarly, Nanjiani stars on the cover of the men’s Fall 2021 Style Book, which features Need/Now trends like comfort tailoring, bold colors, and the statement jacket. The women’s and men’s Fall Books can be found in Saks stores now.

Throughout the fall season, Saks will highlight the campaign across its print and digital channels, including shoppable editorial content featuring campaign stars Sarah Paulson and Kumail Nanjiani, email and homepage coverage, and a social media campaign.

Images courtesy of BFA for Saks Fifth Avenue

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