John Elliott Saved Fashion Week (And Might Save Men’s Fashion, Too)

In just over two years, John Elliott has made a case for how guys want to dress today. After owning NYFW: Men’s, he’s poised to become a household name. It’s also a different way of putting on a fashion show. Compared to the production by designer Billy Reid in the same venue just the night before—during which a folk singer strummed sleepily on a guitar while models ambled down the runway—Elliott’s show, with a bass-heavy house soundtrack that could be felt as much as heard, and models who sped past flickering lights like they were navigating late night side streets, may as well have been beamed in from another planet. It’s Elliott’s third Fashion Week outing. His first, in February 2015, was a star-studded event, attended by Kanye West, Nick Young, Victor Cruz, and J.R. Smith, that earned him the mantle of a “designer to watch” by Vogue, and coverage from all of the major men’s publications, from GQ and Esquire, to HighSnobiety and this magazine. Read more at Complex UK.