JOHN VARVATOS DISRUPTS FASHION WEEK WITH UNIQUE EXPERIENTIAL PRESENTATION

John Varvatos utilized his fall/winter 2016 season to transform the way clothing is unveiled and understood, and to raise the question “is rock dead?” Located in the former CBGB space at 315 Bowery, Varvatos encouraged everyone to open themselves to a new way of experiencing fashion.

“I originally called it JV’s fun house,” the designer told us as we stopped to chat in one of the rooms. “It was time to do something different and I wanted to be a bit rebellious, so here we are, have fun!”

As viewers enter the space from the back door they are greeted by a row of coffins, filled with the untimely corpses of rock itself, and the blaring of rock’s greatest hits from the sound system. The space was dimly lit with only spot lights to showcase the clothing and accessories, where man and mannequins mucked about.

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Tailored silhouettes with a slightly elongated form and a strong custom shoulder, dominated the collection. Tuxedo jackets continue to be prevalent in the collection with abstract animal print and diamond jacquards utilized with contrast piping add interest. The presentation was full of show-stopping coats in plaids and animal prints. Signature coated jeans, washed velvet jackets, and unique closures round out this season’s rejection of the norm.

The “John Varvatos Experience” has opened the space up to the public today, February 3, with the aim of stripping away exclusivity of fashion week.