JOHNNIE-O CELEBRATES 20 YEARS BY RETURNING TO ITS ROOTS
Johnnie-O is marking its 20th anniversary by returning to its roots in a new celebratory campaign. The launch features a limited-time reissue of the Four-Button Original Polo in its original 100% cotton composition. The shirt was first sold out of John (Johnnie) O’Donnell’s car trunk, giving literal meaning to a trunk show. It then became a PGA Show staple, and ultimately the cornerstone of a brand.
In addition to the anniversary collection, Johnnie-O is expanding its product offering in 2025 with new category introductions, including a debut eyewear collection and a headwear assortment. Launching in May, the eyewear collection will feature six versatile and functional styles, designed for Johnnie-O fans looking to up their accessories game. The company also introduced five new hat silhouettes through a collaboration with Legacy/L2 Brands—including The Roaddog, a five-panel rope hat—now available in select pro shops, collegiate bookstores, retail locations, and on Johnnie-O.com.
“We didn’t set out to build an actual company 20 years ago — we just wanted to make a great polo,” says John O’Donnell, founder of Johnnie-O. “What’s followed has been the ride of a lifetime. This collection celebrates where we started, the people who’ve been with us, and the little details that make Johnnie-O what it is today. We’re still having fun, still trying new things, and still all about creating styles you’ll want to wear everywhere.”
Johnnie-O has also teamed up with SWAG Golf on a limited-edition headcover collaboration. This capsule previews the broader SWAG x Johnnie-O collaboration dropping in August 2025, featuring additional styles and deeper inventory levels. The initial launch includes headcovers that pay homage to the Johnnie-O Four-Button Original polo, with blade and mallet covers designed to replicate the classic four-button look with JO’s iconic logo, and a driver cover inspired by the JO 20th printed performance polo, featuring subtle nods to Southern California.
Johnnie-O officially kicked off its 20th Anniversary celebration at the 2025 PGA Show, unveiling expanded collections and creative partnerships with top golf content creators like St. André Golf, Peter Finch, Danny Maude, and Blair Wheeler. These initiatives reflect Johnnie-O’s continued evolution—fueled by a community-first mindset, a dedication to detail, and a spirit that emphasizes both the hang and the hustle.
Explore the limited-edition collection and collaborations at Johnnie-O.com, or follow them at @johnnieobrand.