West Coast prep brand Johnnie-O has launched a new partnership with select colleges and universities around the United States to offer a range of co-branded apparel.
This partnership marks the first time Johnnie-O has signed on as licensees to create co-branded collegiate wear, and gives the brand the opportunity to engage with students, parents, alumni and fans for the 2016-2017 school year. The range of product offered is specific to each school, but includes polo’s, button-downs, outerwear and swim.
Johnnie-O has identified strategic partnerships with colleges and universities as a significant opportunity to grow the brand with new partners and through new points of distribution, as well as increase awareness among alumni, students and their parents through the collegiate offerings. The strategy is anchored in the past success of Johnnie-O’s Campus Wingmen program, which has proven the demand for the brand on campuses around the country.
“The Johnnie-o brand is rooted in tradition, and it’s been our goal to give consumers the opportunity to show their school pride without having to wear fan gear that might be better paired with face paint,” said John O’Donnell, founder of Johnnie-O. “It’s about dressing up fans, not dressing them down, and allowing fans to express their passion without having to sacrifice their style.”
“It was the tenacity of the students and enthusiasm about the Johnnie-O brand that lead our campus University Store to introduce a few pieces of the line in our product assortment this fall,” added April Washburn, manager of the Washington and Lee University Store. “It has been a fresh new venture that speaks to our student’s classic tastes through a quiet celebration of insignia gear.”
Schools currently signed on to partner with Johnnie-O include: Boston College, Fordham University, Georgetown University, George Washington University, Northwestern University and University of Virginia, just to name a few. See the full list and collection here.