by Brian Lipton

Top-selling pop singer Justin Bieber is continuing his association with Calvin Klein underwear as one of a group of celebrities being featured in the brand’s spring 2016 advertising campaign, shot by photographer and filmmaker Tyrone Lebon.

Bieber posted one of his shots on Instagram earlier this week, where he is posing next to a Greek statue, with the tagline “I flaunt in my Calvins”. Bieber’s other taglines include “I glow in my Calvins” and “I dream in my Calvins”.

The campaign also features 2016 Grammy Award nominee Kendrick Lamar, hip-hop artist Fetty Wap, singer FKA Twigs, and model Kendall Jenner, among others, in various pieces of the Calvin Klein line, each with their own taglines, including “I reflect in my Calvins” and “I excel in my Calvins”.

Bieber became the “face of Calvin Klein” in early 2015, and his work with the company has been parodied frequently on NBC’s Saturday Night Live by actress Kate McKinnon. Bieber’s most recent album, Purpose, was released last fall as has sold well over one million copies in the United States to date.