K-SWISS GLOBAL BRANDS NAMES STEVE HARDEN PRESIDENT OF SUPRA, KR3W DENIM

K-Swiss Global Brands (KSGB), a division of the privately held Korean company E-Land Group and owner of the K-Swiss, Palladium, PLDM, OTZ Shoes, Supra and KR3W brands, has announced the appointment of Steve Harden as president of Supra Footwear and KR3W Denim Co., effective immediately.

Harden will be based in KSGB’s global headquarters in Los Angeles and will report to KSGB chairman and CEO, Phillip Jeong. In his new role as president, Harden will oversee all facets of the business including product, marketing, operations and sales globally.

“We are very excited that Steve will be joining the KSGB team leading both Supra and KR3W,” said Jeong. “Steve brings with him not only an excellent pedigree, but the right fit for our team and business.”

Harden has a proven history of building and leading effective sales and marketing teams, developing brand sales channels and delivering marketing strategies to drive multi-million dollar revenue. He brings more than 24 years of experience to KSGB, most recently serving as vice president of North American sales for footwear and personal protection equipment at Honeywell. Prior to Honeywell, Harden served as vice president of sales and operations for Oakley’s wholesale sports division and has held executive positions at Yakima, VF Corporation and Adidas.

“I’m honored to have the opportunity to help lead and grow the Supra and KR3W brands with the talented and experienced team at KSGB,” added Harden. “Our overarching goal is to create a robust retail and consumer-focused strategy, leverage our innovative product design process, and exceed our capacity to serve our loyal consumer base.”