American heritage tennis brand K-Swiss has named Patrick Buchanan as its new director of global marketing of the K-Swiss brand, effective immediately. Buchanan will report directly to K-Swiss president, Barney Waters.
With more than a decade of experience, Buchanan brings a wealth of expertise in brand building, delivering engaging and shareable content, celebrity partnerships, retail co-op programs, public relations, advertising and social media. Prior to joining K-Swiss, Buchanan served as marketing director at sneaker brand Creative Recreation. Previously, Buchanan handled public relations and celebrity relations for brands such as Hudson Jeans and Royal Elastics.
“Patrick is a very well rounded marketer with great relationships within the industry and the culture,” said Waters. “His ability to execute integrated marketing campaigns, coupled with his in-depth knowledge of the marketplace, will be invaluable as we continue growing the K-Swiss brand.”
Buchanan adds, “I’m excited to join a company as ambitious and focused as K-Swiss, and to explore new ways of engaging and inspiring our brand audience.”